{"title":"Lovely","description":"","products":[{"product_id":"shampoo-blend","title":"Blend Hydration Shampoo: Prolongs Smooth Effect (Home Care) - 230g","description":"\u003ch3 data-section-id=\"z0eliz\" data-start=\"508\" data-end=\"567\"\u003eHydration • Anti-Frizz • Post-Straightening Maintenance\u003c\/h3\u003e\n\u003cp data-start=\"569\" data-end=\"854\"\u003eMaintain smooth, healthy, and beautifully hydrated hair with \u003cstrong data-start=\"630\" data-end=\"676\"\u003eSweet Professional Blend Hydration Shampoo\u003c\/strong\u003e. Specially developed to support hair after straightening treatments, this professional formula gently cleanses while preserving the smooth and disciplined structure of the hair.\u003c\/p\u003e\n\u003cp data-start=\"856\" data-end=\"1197\"\u003ePowered by advanced hydration technology and enriched with \u003cstrong data-start=\"915\" data-end=\"950\"\u003ekeratin and moisturizing agents\u003c\/strong\u003e, the formula helps restore the hair fiber, replenish lost nutrients, and maintain the straightening effect for longer. It removes impurities without stripping the hair’s natural moisture, leaving the strands soft, lightweight, and easy to manage.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1447\"\u003eThe micellar cleansing system promotes delicate purification while delivering deep hydration, helping control frizz and protect the hair from humidity and daily stress. The result is hair that looks smoother, shinier, and healthier with every wash.\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1621\"\u003ePerfect for hair that has undergone \u003cstrong data-start=\"1485\" data-end=\"1537\"\u003estraightening, smoothing, or chemical treatments\u003c\/strong\u003e, as well as for anyone seeking hydration, softness, and long-lasting frizz control.\u003c\/p\u003e\n\u003chr data-start=\"1623\" data-end=\"1626\"\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1628\" data-end=\"1644\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"1645\" data-end=\"1962\"\u003e• Helps maintain straightening treatments longer\u003cbr data-start=\"1693\" data-end=\"1696\"\u003e• Deep hydration and moisture balance\u003cbr data-start=\"1733\" data-end=\"1736\"\u003e• Reduces frizz and controls humidity\u003cbr data-start=\"1773\" data-end=\"1776\"\u003e• Strengthens hair with keratin\u003cbr data-start=\"1807\" data-end=\"1810\"\u003e• Leaves hair smooth, light, and shiny\u003cbr data-start=\"1848\" data-end=\"1851\"\u003e• Gentle cleansing suitable for frequent use\u003cbr data-start=\"1895\" data-end=\"1898\"\u003e• Ideal for all hair types, especially chemically treated hair\u003c\/p\u003e\n\u003chr data-start=\"1964\" data-end=\"1967\"\u003e\n\u003ch3 data-section-id=\"1qw4ccu\" data-start=\"1969\" data-end=\"1983\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1984\" data-end=\"2203\"\u003eApply to wet hair and gently massage the scalp and lengths using circular motions. Rinse thoroughly and repeat if necessary. For best results, follow with \u003cstrong data-start=\"2139\" data-end=\"2202\"\u003eSweet Professional Blend Hydration Conditioner or Treatment\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":53822112268635,"sku":"PA00893","price":10.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/0840\/5851\/files\/HC_ShampooBlend_HomeCare_1d464826-0551-471c-a570-d54ee6acac80.png?v=1787088909"},{"product_id":"conditioner-blend","title":"Blend Hydration Conditioner - 230g \/ 8,1 OZ","description":"\u003ch3 data-section-id=\"919frb\" data-start=\"510\" data-end=\"567\"\u003eDeep Hydration • Anti-Frizz • Post-Straightening Care\u003c\/h3\u003e\n\u003cp data-start=\"569\" data-end=\"803\"\u003eRestore softness, shine, and smoothness with \u003cstrong data-start=\"614\" data-end=\"664\"\u003eSweet Professional Blend Hydration Conditioner\u003c\/strong\u003e, a professional formula designed to deeply nourish and repair hair while maintaining the results of smoothing or straightening treatments.\u003c\/p\u003e\n\u003cp data-start=\"805\" data-end=\"1095\"\u003eDeveloped with advanced hydration technology and powerful conditioning agents, this conditioner helps rebuild the hair fiber from the inside out, filling cracks in the cuticle and restoring lost mass. The result is stronger, smoother hair with improved elasticity and long-lasting softness.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1365\"\u003eIts lightweight yet highly nourishing formula detangles the hair instantly, controls frizz, and protects against humidity, leaving strands silky, shiny, and easy to manage. Perfect for daily maintenance after chemical treatments, heat styling, or environmental damage.\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1521\"\u003eWith continued use, \u003cstrong data-start=\"1387\" data-end=\"1418\"\u003eBlend Hydration Conditioner\u003c\/strong\u003e helps prolong straightening effects while keeping hair hydrated, disciplined, and naturally beautiful.\u003c\/p\u003e\n\u003chr data-start=\"1523\" data-end=\"1526\"\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1528\" data-end=\"1544\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"1545\" data-end=\"1894\"\u003e• Deep hydration and nourishment\u003cbr data-start=\"1577\" data-end=\"1580\"\u003e• Helps repair damaged hair fibers\u003cbr data-start=\"1614\" data-end=\"1617\"\u003e• Controls frizz and humidity\u003cbr data-start=\"1646\" data-end=\"1649\"\u003e• Prolongs straightening treatments\u003cbr data-start=\"1684\" data-end=\"1687\"\u003e• Restores softness and natural shine\u003cbr data-start=\"1724\" data-end=\"1727\"\u003e• Detangles hair and improves manageability\u003cbr data-start=\"1770\" data-end=\"1773\"\u003e• Lightweight formula that does not weigh hair down\u003cbr data-start=\"1824\" data-end=\"1827\"\u003e• Suitable for all hair types, especially chemically treated hair\u003c\/p\u003e\n\u003chr data-start=\"1896\" data-end=\"1899\"\u003e\n\u003ch3 data-section-id=\"1qw4ccu\" data-start=\"1901\" data-end=\"1915\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1916\" data-end=\"2141\"\u003eAfter shampooing, apply evenly to clean, wet hair from mid-lengths to ends. Leave on for 2–3 minutes and rinse thoroughly. For best results, use together with \u003cstrong data-start=\"2075\" data-end=\"2140\"\u003eSweet Professional Blend Hydration Shampoo and Treatment Mask\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":53822112727387,"sku":"PA00894","price":10.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/0840\/5851\/files\/HC_CondicionadorBlend_66578c03-27b2-48b2-a7e1-9f6f46f99086.png?v=1787088920"},{"product_id":"lovely-shampoo-deep-clean-500ml","title":"Lovely Step 1: Deep Clean Shampoo (Pre-Straightening Prep) - 500ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShampoo Deep Clean has the potential to deeply cleanse and prepare the hair to receive the active ingredients that will promote hair alignment. 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