{"title":"The First","description":"\u003cp class=\"p1\"\u003eThe world’s first straightening shampoo. In just 10 minutes, delivers smooth, silky hair that lasts up to 3 months. Formaldehyde-free, and suitable for every hair type.\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"shampoo-the-first","title":"The First Shampoo Maintenance - 230ml \/ 8,1 OZ","description":"\u003ch3 data-section-id=\"6nj5wi\" data-start=\"612\" data-end=\"672\"\u003eDeep Moisture • Frizz Control • Professional Hair Repair\u003c\/h3\u003e\n\u003cp data-start=\"674\" data-end=\"870\"\u003eTransform your haircare routine with \u003cstrong data-start=\"711\" data-end=\"751\"\u003eSweet Professional Hydration Shampoo\u003c\/strong\u003e, a professional-grade formula designed to deeply cleanse while restoring moisture and vitality to dry or damaged hair.\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1130\"\u003eThis advanced shampoo gently removes impurities while replenishing essential hydration to the hair fiber. Enriched with high-performance moisturizing ingredients, it helps repair dryness, reduce frizz, and restore the natural softness and shine of your hair.\u003c\/p\u003e\n\u003cp data-start=\"1132\" data-end=\"1404\"\u003eThe nourishing formula penetrates deep into the hair shaft to strengthen weakened strands and improve elasticity, leaving hair smoother, healthier, and easier to manage after every wash. Ideal for hair exposed to heat styling, chemical treatments, or environmental stress.\u003c\/p\u003e\n\u003cp data-start=\"1406\" data-end=\"1570\"\u003eWith continuous use, Sweet Professional Hydration Shampoo helps maintain balanced moisture levels, protecting hair from breakage while enhancing shine and softness.\u003c\/p\u003e\n\u003chr data-start=\"1572\" data-end=\"1575\"\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1577\" data-end=\"1593\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"1594\" data-end=\"1883\"\u003e• Deep hydration and moisture balance\u003cbr data-start=\"1631\" data-end=\"1634\"\u003e• Helps repair damaged hair fibers\u003cbr data-start=\"1668\" data-end=\"1671\"\u003e• Reduces frizz and improves manageability\u003cbr data-start=\"1713\" data-end=\"1716\"\u003e• Restores softness and natural shine\u003cbr data-start=\"1753\" data-end=\"1756\"\u003e• Strengthens hair and improves elasticity\u003cbr data-start=\"1798\" data-end=\"1801\"\u003e• Gentle cleansing for daily use\u003cbr data-start=\"1833\" data-end=\"1836\"\u003e• Suitable for chemically treated or dry hair\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":53822111318363,"sku":"PA00877","price":10.0,"currency_code":"RON","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/0840\/5851\/files\/ShampooHome_7ef2bfc9-1009-4945-b2ae-4ac5e91fc363.jpg?v=1787088880"},{"product_id":"conditioner-the-first","title":"The First Conditioner Maintenance - 230g \/ 8,1 OZ","description":"\u003ch3 data-section-id=\"1rhhee3\" data-start=\"231\" data-end=\"289\"\u003eDeep Nourishment • Frizz Control • Silky Smooth Finish\u003c\/h3\u003e\n\u003cp data-start=\"291\" data-end=\"489\"\u003eComplete your haircare routine with \u003cstrong data-start=\"327\" data-end=\"371\"\u003eSweet Professional Hydration Conditioner\u003c\/strong\u003e, a professional moisturizing formula designed to deeply nourish, soften, and restore the natural beauty of your hair.\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"763\"\u003eDeveloped with advanced conditioning agents, this luxurious formula penetrates the hair fiber to replenish moisture, repair dryness, and improve elasticity. It helps smooth the hair cuticle, reducing frizz and leaving hair noticeably softer, shinier, and easier to manage.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1013\"\u003ePerfect for dry, damaged, or chemically treated hair, Sweet Professional Hydration Conditioner works to detangle and strengthen the strands without weighing them down. The result is hair that feels silky, hydrated, and full of life after every use.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1191\"\u003eWith continued use, it helps protect the hair from daily damage caused by heat styling, environmental stress, and chemical processes while maintaining healthy moisture balance.\u003c\/p\u003e\n\u003chr data-start=\"1193\" data-end=\"1196\"\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1198\" data-end=\"1214\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cp data-start=\"1215\" data-end=\"1532\"\u003e• Deep nourishment and intense hydration\u003cbr data-start=\"1255\" data-end=\"1258\"\u003e• Smooths the hair cuticle and reduces frizz\u003cbr data-start=\"1302\" data-end=\"1305\"\u003e• Improves softness and manageability\u003cbr data-start=\"1342\" data-end=\"1345\"\u003e• Helps repair dry and damaged hair\u003cbr data-start=\"1380\" data-end=\"1383\"\u003e• Enhances natural shine and silkiness\u003cbr data-start=\"1421\" data-end=\"1424\"\u003e• Lightweight formula that does not weigh hair down\u003cbr data-start=\"1475\" data-end=\"1478\"\u003e• Ideal for dry, damaged, or chemically treated hair\u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":53822111613275,"sku":"PA00878","price":11.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/0840\/5851\/files\/CodicionadorHome_3aa10c14-7447-49aa-bc88-e3c5c5b49280.jpg?v=1787088889"},{"product_id":"leave-in-the-first","title":"The First Leave In - 200g \/ 5,2 OZ","description":"\u003cp dir=\"ltr\"\u003eThermal and sun protectors that recover the hair, preventing the action of external agents that promote hair sensitization. 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Sunblock for protecting hair for those who like to go to the beach, in addition to providing extra care with gentle hair nutrition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":53822130979163,"sku":"PA00180","price":18.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/0840\/5851\/files\/Thermal_7c148918-967e-49b3-8f81-5172fa2117cb.jpg?v=1787089251"},{"product_id":"the-first-fixing-spray-400ml","title":"The First Fixing Spray - 400ml \/ 14,1 OZ","description":"\u003cp class=\"p1\"\u003eA dry spray with a strong hold that improves performance during styling and finishing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sweet Hair Professional","offers":[{"title":"Default Title","offer_id":53822131306843,"sku":"PA00186","price":17.0,"currency_code":"RON","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/0840\/5851\/files\/Finalizador_792ef493-b139-4444-932e-aa8af798313b.jpg?v=1787089257"},{"product_id":"the-first-shine-spray-260ml","title":"The First Shine Spray - 260ml \/ 9,1 OZ","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003ePromotes intense shine with a gentle perfume. 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